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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges and more have skyrocketed. Here are six tips for improving your tri

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Jan. 20 2011




Facebook versus Google or Facebook Fueling Google? 3

I just attended Citi’s 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google

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Sep. 06 2010




The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King

While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.

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Aug. 17 2010




Why CPG Firms Need a Holistic View of Digital Spending

CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.

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Jun. 01 2010




On the Grow?

We’ve all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more

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Jan. 07 2010




DM Good, Retail Better at Neiman Marcus

Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.

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Jan. 07 2010




Retail Takes Hit, DM Slides Slightly For A&F

Abercrombie & Fitch generated net sales of $482.5 million for the five-week period ended Jan. 2.

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Dec. 01 2009




Volvo Stakes Claim to Twilight

Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that

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Oct. 01 2009




All A-Twitter

LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

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Oct. 01 2009




Americans Watching More Online Video

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

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Oct. 01 2009




The New Real Deal

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

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