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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Jan. 07 2010




DM Good, Retail Better at Neiman Marcus

Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.

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Jan. 07 2010




Retail Takes Hit, DM Slides Slightly For A&F

Abercrombie & Fitch generated net sales of $482.5 million for the five-week period ended Jan. 2.

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Dec. 01 2009




Volvo Stakes Claim to Twilight

Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that

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Oct. 01 2009




The New Real Deal

Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

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Oct. 01 2009




Chicago’s Field Museum Goes Mobile

Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History

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Oct. 01 2009




HSN’s Mobile Maneuver

Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

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Oct. 01 2009




All A-Twitter

LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

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Oct. 01 2009




Americans Watching More Online Video

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

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Aug. 01 2009




Strategies: JetBlue’s Packed Flight

If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

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Aug. 01 2009




Learn Your Social ABCs

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

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