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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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rep-site

Article

May. 16 2013




Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers.

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weather-web

Article

May. 07 2013




Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

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Feb. 20 2013




Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments 2

One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.

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Jan. 15 2013




Your CTO May Hold the Keys to Digital Converged Media

When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.

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Sep. 19 2012




Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign 4

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

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Aug. 03 2012




2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

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May. 04 2012




The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

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Feb. 16 2012




Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

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Article

Feb. 04 2012




Web Analytics: Tips and Tricks for Getting the Most Out of Your Online Marketing Dollars 1

Download the latest Web Analytics tip sheet from Chief Marketer

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