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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Apr. 15 2006




Lesson from the Viral Marketing Hall of Fame: Any Marketer Can Do Viral

I’m often called on to judge marketing awards. My least favorite are those judged on creative execution alone. Anyone who has ever been surprised by which tested ad creative produced the best results (and who hasn’t?) will recognize the idiocy of awards based solely on what’s prettiest or most “innovative.”

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Feb. 23 2006




Meow Darling, Catwoman Here

How would like to get a call on your mobile phone from Catwoman?

Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.

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Oct. 03 2005




Yahoo! Gets Passionate About Ads

The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.

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Jun. 26 2005




Digital Broadcast Provide a New Niche for Advertisers

Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.

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