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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Oct. 03 2005




Yahoo! Gets Passionate About Ads

The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.

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Jun. 26 2005




Digital Broadcast Provide a New Niche for Advertisers

Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.

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