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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Nov. 20 2006




2006 Search Engine Marketing Milestones for Chief Marketers

According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.

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Oct. 29 2006




New Data on Search Marketing Click Fraud: Three Action Items

According to MarketingSherpa research data, click fraud is the new e-mail filtering.

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Oct. 18 2006




The ABCs of Search Data Diving

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

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Oct. 13 2006




GooTube? Yoogle? Whatever You Call It, It’s Big

(Searchline) No, the name won’t undergo any morphing, but the online video space seems to have changed almost overnight with the announcement late Monday that Google will buy video sharing site YouTube for $1.65 billion in stock.

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Oct. 13 2006




Engaging Consumers on the Go

Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.

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Oct. 02 2006




A Canvas Is a Canvas

Lately I have been putting a lot of thought toward the next great marketing canvas. Sometime after my third Diet Coke I figured out that no matter what the next great canvas is, it will tragically become a commodity

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Sep. 18 2006




Social Networks: or, How to Win on Friendster and Influence People

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri’s Pampers, perhaps.)

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Sep. 09 2006




Future Trends in Interactive Marketing (and the Future is Now) – Part 2

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium.

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Aug. 31 2006




Ads and the Blogosphere

The blogosphere is getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global Internet and counted about 850,000 new posts in the course of a single day. But it’s not just bloggers who’ve taken up RSS, the Really Simple Syndication platform that lets users subscribe to have content delivered to their browsers automatically as it’s posted.

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Aug. 25 2006




Future Trends in Interactive Marketing (and the Future is Now) —Part 1

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously.

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