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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line.

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Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love



Jul. 28 2011


Jun. 13 2011

7 Simple Steps to Successful Social Media Promotions

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.



May. 25 2011

Miracle Whip Asks Consumers to Take Sides

Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves



May. 11 2011

Levi’s Curve ID Builds Buzz with Authentic Blogger Voices 2

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.



May. 05 2011

How to Tell If Your Ecommerce Video Is Driving ROI

Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion



Apr. 13 2011

Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them



Apr. 01 2011

Annual Interactive Marketing Survey: More Tools, More Tryouts

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention



Apr. 01 2011

Corning Spins Glass Into YouTube Gold

Corning Inc.’s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel



Sep. 03 2009

Sears Seeks “Laundry Extremes” in Kenmore Video Contest

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.

Three winners will receive appliances from the Elite line.

People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.

Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.