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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line.

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Oct. 01 2011

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer



Aug. 22 2011

Broker Roundtable: The Importance of YouTube as a Source of Names

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?



Aug. 17 2011

Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.



Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love



Jul. 28 2011


Jun. 13 2011

7 Simple Steps to Successful Social Media Promotions

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.



May. 25 2011

Miracle Whip Asks Consumers to Take Sides

Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves



May. 11 2011

Levi’s Curve ID Builds Buzz with Authentic Blogger Voices 2

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.



May. 05 2011

How to Tell If Your Ecommerce Video Is Driving ROI

Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion



Apr. 13 2011

Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them