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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line.

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Jan. 04 2012




Betty Crocker Hits Sweet Spot with How-to Cake Videos 1

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods’ Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids’ birthday suggestions and now dominate the cake demo space.

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Dec. 31 2011




Big Idea Skintimate: 2011 IMA Award Winner 2

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

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Dec. 31 2011




Snow Day by Rosetta: 2011 IMA Award Winner

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

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Dec. 31 2011




LG Text Ed With Jane Lynch: 2011 IMA Award Winner 1

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

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Dec. 30 2011




Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

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Dec. 06 2011




Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

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Nov. 30 2011




The Missed Opportunity of Branded “How To” Video Marketing

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …

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Nov. 29 2011




Break The Retail Planning Cycle By Connecting with Shopper Rhythms 4

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

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Oct. 11 2011




Chrysler Scavenger Hunt Drives 1 Million YouTube Views 1

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

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Oct. 01 2011




Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

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