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Honda Markets its Fit to Gen Y

Michael Barris (Mobile Marketer) The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see: right on mobile, video and soci

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Dec. 30 2011




Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

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Dec. 06 2011




Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

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Nov. 30 2011




The Missed Opportunity of Branded “How To” Video Marketing

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …

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Nov. 29 2011




Break The Retail Planning Cycle By Connecting with Shopper Rhythms 4

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

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Oct. 11 2011




Chrysler Scavenger Hunt Drives 1 Million YouTube Views 1

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

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Oct. 01 2011




Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

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Aug. 22 2011




Broker Roundtable: The Importance of YouTube as a Source of Names

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

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Aug. 17 2011




Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

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Aug. 03 2011




Monster.com Success Stories 8

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

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Jul. 28 2011