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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The

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Aug. 03 2012




2012 PRO Award Finalist: Ryan Partnership for Unilever

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

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Aug. 03 2012




2012 PRO Award Finalist: HBO 10

HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.

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Aug. 03 2012




2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA 1

Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand’s legendary founder.

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Jun. 05 2012




Q&A: Reaching Ethnic Groups via Social Media

Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

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Article

May. 25 2012




Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior 1

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

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May. 04 2012




The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

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Apr. 28 2012




Sauza Pulls a Leaf from the Old Spice Video Playbook

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

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Mar. 15 2012




SELF Launches “Workout in the Park” Social Game on Facebook 4

An online game as motivation to head out to the gym? Sure. Conde Nast

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Mar. 07 2012




Chevy Sonic’s Web Presence Pushes Content as Much as Cars 5

Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot

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Mar. 01 2012




Why Your Brand Should Get Active in Pinterest—and How 4

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

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