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Honda Markets its Fit to Gen Y

Michael Barris (Mobile Marketer) The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see: right on mobile, video and soci

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vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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ten-595

Article

May. 20 2013




10 Tips For Online Video Success 1

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

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DTourSite595

Article

May. 20 2013




DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

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Fast-and-furious-6-movie

Article

May. 16 2013




Dodge Role in ‘Fast & Furious 6′ Adds the Dart: Video

(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

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facebookclinic595

Article

May. 08 2013




Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

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red-house-over-yonder

Article

May. 01 2013




How To Create In-House Social Media Celebrities

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

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kmart

Article

Apr. 25 2013




The Story Behind Kmart’s “Ship My Pants” Video

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]

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video marketing

Article

Apr. 25 2013




Branded Videos Have Easier Time Reeling in Viewers

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

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Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

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