Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Web Marketing > VIDEO

Video

Branded Videos Losing Ground to Individual Users Sharing Same Videos

Carla Marshall (ReelSEO) This is all about chocolate and a close look at why among the Top 10 most shared ads for brands that market chocolate

Read and Discuss

video marketing

Article

Jun. 27 2013




5 Tips for Improving Video Marketing 1

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

More...

 
Cricket "Half Is More" campaign

Article

Jun. 17 2013




Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

More...

 
vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

More...

 
youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

More...

 
ten-595

Article

May. 20 2013




10 Tips For Online Video Success 1

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

More...

 
DTourSite595

Article

May. 20 2013




DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

More...

 
Fast-and-furious-6-movie

Article

May. 16 2013




Dodge Role in ‘Fast & Furious 6′ Adds the Dart: Video

(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

More...

 
facebookclinic595

Article

May. 08 2013




Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

More...

 
red-house-over-yonder

Article

May. 01 2013




How To Create In-House Social Media Celebrities

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

More...

 
kmart

Article

Apr. 25 2013




The Story Behind Kmart’s “Ship My Pants” Video

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]

More...