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Under Armour Signs First Non-Athlete for Women’s Line

Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line.

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video marketing

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Feb. 19 2014




5 Tips to Make Video Marketing Work Hard for Your Brand

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

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Feb. 07 2014




8 Marketing Trends You May Not Be Thinking About, but Should Be

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

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the number four

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Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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storytelling

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Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

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Crumpled question marks heap

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Jan. 13 2014




3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

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7upten595

Article

Jan. 01 2014




7Up Ten Puts Online Videos to the Test

7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.

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melbourne

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Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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The Real Bears

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Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

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words595

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Oct. 24 2013




How Chrysler’s Francois Scored Marketing Gold In Will Ferrell 2

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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video content marketing

Article

Sep. 17 2013




Online Video: What You Need to Know

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

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