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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Sep. 19 2012




Consumer Wariness for Sharing Data Grows: LoyaltyOne

Consumers are becoming more hesitant to share personal information with marketers

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Sep. 05 2012




In a Digital World, Centralize Data, Scale and Adapt

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

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Aug. 21 2012




Top 10 Must-Dos for Loyalty Programs 4

Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.

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Article

Aug. 10 2012




When Data Gets Too Big 1

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

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Aug. 07 2012




Social, Search and Strategic Planning Level the Playing Field for Small Businesses 4

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

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Jul. 24 2012




The Three ‘R’s to Successful Customer Loyalty 1

Reward, recognition and relevance are the keys to a successful loyalty program.

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Jun. 13 2012




Q&A: Creating a Winning B2B Landing Page 1

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

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Article

May. 25 2012




Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior 1

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

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May. 18 2012




Customer Experience Data Offers Marketers Deeper Insight

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

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May. 12 2012




Loyalty Programs: Points To Reject 2

There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.

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