Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Web Marketing > SEARCH MARKETING

Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

Read and Discuss

personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 3

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

More...

 
many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel 1

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

More...

 
local search

Article

Jun. 26 2013




The 8 Basic Elements of Local Search

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

More...

 
six steps to content marketing

Article

Jun. 26 2013




6 Steps to Research Content Marketing Keywords

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

More...

 
marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

More...

 
schwann

Article

Jun. 07 2013




Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

More...

 
rep-site

Article

May. 16 2013




Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers.

More...

 
hands-355

Article

May. 16 2013




Finding the Right Lead Generation Strategy 1

What is the best strategy for your company, inbound or outbound marketing?

More...

 
many small light bulbs equal big one

Article

May. 14 2013




Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing.

More...

 
snickers225

Article

May. 01 2013




Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]

More...