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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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black-friday

Article

Dec. 02 2013




Talking Turkey: Thanksgiving Retail Round-Up

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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search engine optimization

Article

Nov. 14 2013




Don’t Chase One Single Keyword—Even if Your Client Wants You To

This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.

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tips

Article

Nov. 08 2013




Tips & Tricks to Scale Content Marketing

Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.

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Google encrypted search

Article

Oct. 24 2013




Google Caught Testing Big Banner Ads on Search

After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.

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Web analytics

Article

Oct. 17 2013




Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

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Google-plus logo

Article

Oct. 17 2013




Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

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Google encrypted search

Article

Sep. 26 2013




Google Is Going to Hide All Keyword Data for Searches

Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

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Stop buzzwords

Article

Sep. 19 2013




Get Rid of These 4 Terms From Your Marketing Vocabulary

Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.

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