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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Nov. 01 2002




Online Game Is An Ice Breaker

It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

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Nov. 01 2002




Hitting the Right Chord

Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

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Nov. 01 2002




Exciting Results

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

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Oct. 31 2002




Pros and Cons of Overture’s Auto Bidding

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

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Oct. 31 2002




Being Frank About Search Engine Rank

You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

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Oct. 31 2002




How Does Google’s AdWords Select Work?

In the world of pay-for-placement links at search sites, one of the hottest topics is Google

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Oct. 29 2002




Working With Search Engine Optimizers

Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

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Oct. 15 2002




Writing Web Copy to Suit SEM

Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

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