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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Dec. 13 2002




Google Adds Foogle

Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements

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Dec. 06 2002




Marketers Turn to SEM as They Target More

Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based

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Dec. 04 2002




SEM, Classifieds Are Growing Online Ad Vehicles

Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

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Dec. 01 2002




Noonan’s Game Plan

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

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Nov. 20 2002




Overture Signs With Yahoo Japan

Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

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Nov. 20 2002




Good Web Site Writing Drives SEM Results

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

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Nov. 18 2002




The Bottom Line on SEM

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

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Nov. 18 2002




Live From AdTech: The Bottom Line on SEM

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

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Nov. 18 2002




Online Searchers Expect Quick Results

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

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Nov. 18 2002




Live From Adtech: FindWhat Names Ballister VP of Sales

Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

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