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Search Marketing

Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Nov. 15 2002




Good Vibe

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

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Nov. 12 2002




MyWay Tackles Yahoo With New Campaign

“Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Nov. 01 2002




Online Game Is An Ice Breaker

It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

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Nov. 01 2002




Hitting the Right Chord

Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

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Nov. 01 2002




Exciting Results

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Nov. 01 2002




Spam Stings

Everyone knows spam is proliferating. After all, who doesn’t have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

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Nov. 01 2002




TOP SEARCH ENGINE PLAYERS At a Glance

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

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Nov. 01 2002




Plus-Size 1

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

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