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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Feb. 01 2003




Ripe Opportunity

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

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Jan. 25 2003




Ask Jeeves Profitable in Fourth Quarter

Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The

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Dec. 23 2002




Yahoo Buys Inktomi for $235 Million

Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.

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Dec. 23 2002




The Invisible Edge

Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from

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Dec. 23 2002




Meta Keyword Tags: Fun With Fossils

The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags

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Dec. 20 2002




Real Media Germany to Focus on Search Engine Business

Real Media Germany, a subsidiary of 24/7 Real Media, has refocused its activities on Website Results, its keyword-targeted search engine traffic-delivery

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Dec. 13 2002




Google Adds Foogle

Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements

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Dec. 06 2002




Marketers Turn to SEM as They Target More

Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based

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Dec. 04 2002




SEM, Classifieds Are Growing Online Ad Vehicles

Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

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