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Search Marketing

Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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Feb. 18 2003




Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs

Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel

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Feb. 10 2003




Overture Doubles Keyword Price With No Notice to Advertisers

Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.

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Feb. 01 2003




Ripe Opportunity

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

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Feb. 01 2003




Ask Jeeves Cuts Banners

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus

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Jan. 25 2003




Ask Jeeves Profitable in Fourth Quarter

Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The

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Dec. 23 2002




Yahoo Buys Inktomi for $235 Million

Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.

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Dec. 23 2002




The Invisible Edge

Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from

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Dec. 23 2002




Meta Keyword Tags: Fun With Fossils

The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags

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Dec. 20 2002




Real Media Germany to Focus on Search Engine Business

Real Media Germany, a subsidiary of 24/7 Real Media, has refocused its activities on Website Results, its keyword-targeted search engine traffic-delivery

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