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Search Marketing

Are you in? Vine’s New Search Functionality

Ashely Zeckman (SearchEngineWatch) SEO can play a major role for marketers. The big news here is that Vine—finally— has debuted its web version at Vine.co so that people can watch videos from t

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Mar. 05 2003




Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

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Mar. 05 2003




Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO

Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

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Mar. 02 2003




Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters

About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.

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Mar. 01 2003




Drugstore.com Does More With Less

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55

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Mar. 01 2003




Holiday Cheer

Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control

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Mar. 01 2003




Data Intelligence

Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,

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Mar. 01 2003




Free Shipping Keeps on Giving 1

Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season. That’s what Mondy Beller, the director of

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Feb. 26 2003




Overture to Buy Norway Firm for $70 Million

Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up

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Feb. 18 2003




Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs

Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel

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Feb. 18 2003




Overture to Pay $140 Million for AltaVista

Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions

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