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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Oct. 15 2003




Meeting Your ROI Objectives

The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

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Oct. 15 2003




Hit ‘Em Where They Work

In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

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Oct. 15 2003




GADGETS For GIRLS 2

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

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Oct. 15 2003




Touch

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

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Aug. 01 2003




Direct.com: Beyond Data Collection

If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

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Aug. 01 2003




Consumers Naive About Web Data

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

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Aug. 01 2003




Sales Boom for Iraqi Most Wanted Cards

In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

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Jul. 01 2003




Date.com Moves Away From E-mail

Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other

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Jul. 01 2003




T-Mobile a Hit With TLC Campaign

T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

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Jul. 01 2003




Who Kidnapped My Keyword?

Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques

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