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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Nov. 01 2003




Direct Marketers Sound Off

Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

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Nov. 01 2003




Date.com Cleans Up Its Act

What’s the best way to make sure your company isn’t flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became

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Oct. 15 2003




Enterprise Goes Forth

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

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Oct. 15 2003




A More Effective Path

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

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Oct. 15 2003




Techno Bazaar

Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

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Oct. 15 2003




Sweeps Weeks

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

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Oct. 15 2003




Meeting Your ROI Objectives

The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return

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Oct. 15 2003




Hit ‘Em Where They Work

In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate

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Oct. 15 2003




GADGETS For GIRLS 2

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

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Oct. 15 2003




Touch

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

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