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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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Article

Jun. 03 2013




11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

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Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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May. 23 2013




7 Lessons From 7 Years of Making Landing Pages

Seven years of working with landing pages can teach a marketer many lessons.

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Article

May. 21 2013




Breyers Toppings Launches $1 Million Marketing Campaign

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

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Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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Article

May. 16 2013




Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers.

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Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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Article

May. 01 2013




How to Write “Awesome Frickin’ Content”

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

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