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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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oreck

Article

Aug. 02 2013




5 Steps to a Successful Online Sweepstakes 1

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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fiat

Article

Jul. 23 2013




Are There Rewards for Taking Risks in Marketing? 1

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

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personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 3

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

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content595

Article

Jul. 17 2013




4 Questions for Creating Great Marketing Content 1

The recipe for great marketing content isn’t as easy as just adding butter. There are some basic steps to ensure you aren’t losing your way.

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pitney-logo

Article

Jul. 17 2013




Enabling Online-Offline Integration With Technology

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

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game-595

Article

Jul. 17 2013




Q&A: Content Marketing Requires Coordination Between Marketing and Sales

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

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Nivea Style, Uncapped

Article

Jul. 16 2013




Nivea Reboots Successful Online Contest with Ecommerce

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

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international-flags

Article

Jul. 12 2013




Global Marketing: Translation Challenges and What Languages Matter for Success 1

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

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many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel 1

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

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video marketing

Article

Jun. 27 2013




5 Tips for Improving Video Marketing 1

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

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