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Content Marketing is NOT Advertising

John Hall (Forbes.com) Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over

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vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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11

Article

Jun. 03 2013




11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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May. 23 2013




7 Lessons From 7 Years of Making Landing Pages

Seven years of working with landing pages can teach a marketer many lessons.

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breyers595

Article

May. 21 2013




Breyers Toppings Launches $1 Million Marketing Campaign

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

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dunkin-website

Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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rep-site

Article

May. 16 2013




Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers.

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wounded-warrior

Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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