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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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landing pages

Article

Aug. 27 2013




The 7 Elements of Landing Pages That Marketers Must Test

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

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chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

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Screen Shot 2013-08-21 at 1.08.47 PM

Article

Aug. 21 2013




How Do You Buy Marketing Tech?

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

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Website traffic

Article

Aug. 20 2013




Solve Your Business Problems Before Redesigning Your Website

There are plenty of reasons to redesign your website, and many of them are probably silly.

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lead capture campaigns

Article

Aug. 19 2013




The New B2B SEO: Search Experience Optimization 3

SEO should now stand for search experience optimization, to account for users’ higher expectations.

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international-flags

Article

Aug. 06 2013




Machine Translation Technologies for Global Brands

Machine translation technologies impact across five key areas in global marketing organizations.

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mouse-target

Article

Aug. 05 2013




5 Things B2B Marketers Need to Know About Organic Search

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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oreck

Article

Aug. 02 2013




5 Steps to a Successful Online Sweepstakes 1

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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