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Content Marketing is NOT Advertising

John Hall (Forbes.com) Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over

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Nivea Style, Uncapped

Article

Jul. 16 2013




Nivea Reboots Successful Online Contest with Ecommerce

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

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international-flags

Article

Jul. 12 2013




Global Marketing: Translation Challenges and What Languages Matter for Success 1

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

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many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

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video marketing

Article

Jun. 27 2013




5 Tips for Improving Video Marketing 1

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

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local search

Article

Jun. 26 2013




The 8 Basic Elements of Local Search

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

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six steps to content marketing

Article

Jun. 26 2013




6 Steps to Research Content Marketing Keywords

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

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defiance-355

Article

Jun. 17 2013




Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile

A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”

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bozzuto

Article

Jun. 12 2013




The Role of Content in B2B Digital Marketing 1

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

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content-thinking

Article

Jun. 10 2013




Informing B2B Conversations With Content Curation

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

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schwann

Article

Jun. 07 2013




Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

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