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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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content marketing

Article

Jan. 01 2014




What You Need to Know About Content Creation in 2014

This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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The Great Ritz Holiday Parade

Article

Dec. 13 2013




The Great Ritz Holiday Parade is a New Look for Ritz

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

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StorytellinginMarketing

Article

Dec. 11 2013




7 Paths to Effective Storytelling in Marketing

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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Duncan HInes Baker's Club

Article

Dec. 10 2013




Duncan Hines Debuts Search-based, Responsive Site for Bakers

Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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The Real Bears

Article

Nov. 14 2013




Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

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