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How do You Stack up in Content Marketing: Infographic

Douglas Karr (MarketingTechBlog) Every marketer talks about it and more companies are doing it, but what exactly are they doing and how effective are their strategies? This infographic details 

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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Happy customer

Article

Sep. 19 2013




5 Ways for Retailers to Improve Customer Retention

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

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video-crop

Article

Sep. 17 2013




Online Video: What You Need to Know

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

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many small light bulbs equal big one

Article

Sep. 17 2013




5 Ways Emotions Impact Digital Marketing Success

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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landing pages

Article

Aug. 27 2013




The 7 Elements of Landing Pages That Marketers Must Test

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

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chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

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Screen Shot 2013-08-21 at 1.08.47 PM

Article

Aug. 21 2013




How Do You Buy Marketing Tech?

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

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Website traffic

Article

Aug. 20 2013




Solve Your Business Problems Before Redesigning Your Website

There are plenty of reasons to redesign your website, and many of them are probably silly.

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lead capture campaigns

Article

Aug. 19 2013




The New B2B SEO: Search Experience Optimization 3

SEO should now stand for search experience optimization, to account for users’ higher expectations.

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