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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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Internet-apps-on-TV

Article

Jul. 18 2014




The Impact of Internet of Things on Data and Marketing

Learn three ways the Internet of Things will improve marketing.

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BIC

Article

Jun. 10 2014




BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

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crystal-ball

Article

Jun. 04 2014




Forecasting Helps Marketers Set Digital Budgets 1

Goal setting and forecasting is essential in creating a successful digital marketing budget.

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video content marketing

Article

May. 27 2014




5 Tips to Deliver a Killer Video Marketing Experience 1

Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.

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money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

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vote-355

Article

May. 13 2014




Marketing Challenges for Political Marketers

Political marketers today must rely on a variety of marketing media to reach voters.

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obama-ferns

Article

May. 06 2014




How Kraft, Heineken and the President Are Reaching Millennials

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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