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Content

Content Marketing is NOT Advertising

John Hall (Forbes.com) Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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storytelling

Article

Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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Crumpled question marks heap

Article

Jan. 13 2014




3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

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content marketing

Article

Jan. 01 2014




What You Need to Know About Content Creation in 2014

This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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The Great Ritz Holiday Parade

Article

Dec. 13 2013




The Great Ritz Holiday Parade is a New Look for Ritz

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

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StorytellinginMarketing

Article

Dec. 11 2013




7 Paths to Effective Storytelling in Marketing

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

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