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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Article

Apr. 16 2013




The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973.

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Article

Apr. 09 2013




Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions.

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Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Jan. 23 2013




U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

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Jan. 09 2013




Add Arabic to Your Online Language Vocabulary

Arabic is one of the most underserved languages on top global websites around the world.

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Dec. 12 2012




Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

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Aug. 22 2012




5 Tips to Keep Your Global Website Strategy On-Track 1

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

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Jul. 12 2012




 

Jul. 09 2012




Five Tips for Effective Localized Marketing 3

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

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