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5 Tips to Deliver a Killer Video Marketing Experience

By Andrew Snyder Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this beh

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Dec. 12 2012

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.



Aug. 22 2012

5 Tips to Keep Your Global Website Strategy On-Track 1

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:



Jul. 12 2012


Jul. 09 2012

Five Tips for Effective Localized Marketing 3

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand



Jun. 06 2012

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce 29

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition



May. 04 2012

Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation 3

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.



Mar. 07 2012

Chevy Sonic’s Web Presence Pushes Content as Much as Cars 5

Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site,, full of clips relating to the stunt driving and music that went into that 60-second spot



Feb. 16 2012

Red Rose Stirs Sharing with Ecard Valentine Promotion

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.



Feb. 14 2012


Feb. 08 2012

CPG Web Visitors Shop Those Brands More in Stores: Study

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA