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Tech Round-Up

Article

Oct. 10 2013




Webinar Tech Trends

In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

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Article

Jun. 10 2013




Live Chat: What Marketers Need to Know Before Starting the Conversation

What marketers need to know before starting the conversation. In this special report, learn: Why timing and approach are essential in any live chat implementation What you should ask vendors in your RFP How live chat can be a cost effective–and customer friendly–option Download the full report to the right.

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Article

Jun. 06 2013




Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …

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Article

Apr. 04 2013




CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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