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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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content marketing

Article

Nov. 07 2013




Content Marketing Gets More Strategic 1

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

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tweeting bra

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Nov. 06 2013




Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

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hardie-355

Article

Nov. 05 2013




Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

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Instragram

Article

Oct. 31 2013




World’s Top Brands are on Instagram

Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.

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pinterest

Article

Oct. 28 2013




Pin Down Holiday Sales by Dominating Pinterest 1

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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words595

Article

Oct. 24 2013




How Chrysler’s Francois Scored Marketing Gold In Will Ferrell 2

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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landing pages

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Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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Instagram camera

Article

Oct. 10 2013




Instagram Promises In-Feed Ads in the ‘Next Couple Months’

Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

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