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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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Twitter IPO

Article

Dec. 11 2013




Research and Tips to Flawless Tweeting: Study

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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social media

Article

Dec. 05 2013




How to Earn Customers on Social Media

Six tips modernizing ways to earn customers on social media.

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linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

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T+Ltwitter

Article

Nov. 25 2013




Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics

Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.

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Pinterest Place Pins

Article

Nov. 21 2013




Pinterest Place Pins Open Possible Ad Opportunity

Pinterest Place Pins is the social networks latest category of pinning and opens and opportunity for advertisers and marketers.

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content sharing

Article

Nov. 21 2013




A Bucket Load of Tips to Promote Content Sharing

30 tips to help marketers increase fans and followers through content sharing.

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