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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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blunders595

Article

Feb. 19 2014




4 Ways to Avoid Social Media Blunders

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

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content marketing

Article

Feb. 19 2014




How do You Stack up in Content Marketing: Infographic

This infographic details the current state of content marketing, including key trends and challenges.

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pets595

Article

Feb. 14 2014




The Best 2013 Social Marketing Campaigns

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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Pinterest Place Pins

Article

Feb. 05 2014




Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

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social media

Article

Feb. 03 2014




5 Ways to Improve Social Listening

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

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number-3

Article

Jan. 31 2014




3 Reasons You Can’t Measure Social Marketing ROI 6

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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social-bubble-crop

Article

Jan. 21 2014




Social Media Listening Helps Qualify B2B Leads 1

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

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social media

Article

Jan. 16 2014




10 Ways to Reach New and Younger Audiences with Social Media Branding

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

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