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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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mobile-tictac-355

Article

Apr. 29 2014




Brands Create Engagement With Mobile & Social

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

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video marketing

Article

Apr. 24 2014




Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

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branded video

Article

Apr. 24 2014




Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

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social media management tools

Article

Apr. 22 2014




10 Different Visuals to Increase Social Media Engagement

Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.

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genghis-355

Article

Apr. 21 2014




Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

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personal-branding595

Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

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Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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gavel595

Article

Apr. 17 2014




Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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facebook hashtag

Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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