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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

social media predictions

Article

Jan. 06 2014




5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

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social media

Article

Jan. 01 2014




3 Strategies for Tuning in to the Right Customer Feedback

Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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Twitter IPO

Article

Dec. 11 2013




Research and Tips to Flawless Tweeting: Study

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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social media

Article

Dec. 05 2013




How to Earn Customers on Social Media

Six tips modernizing ways to earn customers on social media.

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linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

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T+Ltwitter

Article

Nov. 25 2013




Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics

Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.

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