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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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NASA_LOGO

Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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2014 World Cup Marketing

Article

Jul. 09 2014




Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

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B2B social media

Article

Jul. 08 2014




3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

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kraft-cupcakes-355

Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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1007566

Article

Jun. 27 2014




The Secret to Edmunds Optics’ Social Boost

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

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content-wheel

Article

Jun. 26 2014




What Do You Want Your Content Marketing to Achieve? 2

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

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social media management tools

Article

Jun. 24 2014




Ritz-Carlton Leads in Shift in Social Strategies

Marketers are shifting social strategies from getting likes to who’s really behind those likes.

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Gen Y

Article

Jun. 24 2014




Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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Jack Daniel's

Article

Jun. 10 2014




Jack Daniel’s is Back with its Photo-Sharing Campaign

This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”

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Facebook Pages to Watch

Article

Jun. 10 2014




Why is Facebook’s “Pages to Watch” Important?

Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.

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