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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Dec. 08 2011

Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore 1

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round



Dec. 06 2011

As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …



Oct. 19 2011

“Tower Heist” Facebook Game Offers Credits for Online Scavengers

Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.



Oct. 05 2011

Personas Help Frederick’s Target Email, Catalog Mailings

Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.



Oct. 01 2011

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any



Sep. 28 2011

With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices



Sep. 01 2011

Beauty Marks

One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,



Aug. 09 2011

Ben & Jerry’s Mixes Sweets & Tweets 1

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.



Aug. 04 2011

7-Eleven Zynga Promotion

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%



Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love