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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Feb. 10 2012




Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

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Feb. 10 2012




Content is Key in B2B Social Strategies

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

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Feb. 07 2012




Use Email To Give Your Social Content Traction: 4 Tips 2

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

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Jan. 31 2012




Super Bowl Ads Offer ROI Measurement Challenges 1

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Jan. 19 2012




SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

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Dec. 31 2011




LG Text Ed With Jane Lynch: 2011 IMA Award Winner 1

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

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Dec. 30 2011




Lapostolle’s Uncork the Passion: 2011 IMA Award Winner 1

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

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Dec. 12 2011




National Audubon Engages With Birders on Facebook

The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

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Dec. 08 2011




Eight Ways to Market More Socially This Holiday Season

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

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