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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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May. 25 2012




Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior 1

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

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May. 24 2012




White Castle UGC Contest, Mobile App Call Out to “Craver Nation” 2

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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Article

May. 03 2012




Social Media: Tips for Better Social Sharing and Engagement

Download the latest Social Media tip sheet from Chief Marketer

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Apr. 28 2012




Sauza Pulls a Leaf from the Old Spice Video Playbook

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

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Apr. 03 2012




Tips to Get More Fans to Share Your Facebook Content 3

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

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Apr. 03 2012




The Marketing Potential of Facebook’s Timeline

Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.

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Mar. 28 2012




Need a Better Facebook Ad? Show a Cat 9

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

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Mar. 15 2012




SELF Launches “Workout in the Park” Social Game on Facebook 4

An online game as motivation to head out to the gym? Sure. Conde Nast

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Mar. 13 2012




Email Quality Varies Among GOP Presidential Candidates 3

Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

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Mar. 06 2012




Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

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