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Applebee’s Forks Over its Instagram to Customers

Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s h

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Feb. 15 2012

The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012



Feb. 14 2012


Feb. 11 2012

Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages 1

In a short-term program from Starbucks, customers can download an app and send Valentine



Feb. 10 2012

Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.



Feb. 10 2012

Content is Key in B2B Social Strategies

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.



Feb. 07 2012

Use Email To Give Your Social Content Traction: 4 Tips 2

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?



Jan. 31 2012

Super Bowl Ads Offer ROI Measurement Challenges 1

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment



Jan. 25 2012

IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?



Jan. 19 2012

SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant