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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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social-proof_placeit

Article

Sep. 11 2014




Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

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social media

Article

Sep. 03 2014




Six Tips for Better B2B Social Marketing 1

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

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influencer595

Article

Aug. 20 2014




Why Social Media Influencers are a Valuable Asset for Your Brand

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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Article

Aug. 12 2014




Five Strategies to Selling Your Boss on Social Media Spending

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

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vine ecommerce video marketing

Article

Jul. 31 2014




How Brands are Sneaking Ads onto Vine

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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Article

Jul. 31 2014




American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit 1

American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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