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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Mar. 18 2013

Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.




Mar. 13 2013

5 Ways to Find a True Influencer

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.



Mar. 12 2013

The Emergence of Influencer Marketplaces: Part I The Influencer 2

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.



Feb. 27 2013

How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.




Jan. 28 2013

How You Can Leverage Big Social Data

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.



Jan. 23 2013

U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted, a new branded information and social hub where girls can get the facts about vaginal health and wellness.



Jan. 03 2013

6 Influencer Marketing Trends for 2013

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.



Dec. 20 2012

Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.



Dec. 17 2012

4 New Social Media Opportunities in the New Year 3

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?



Dec. 04 2012

5 Pinterest Pointers for the Holidays

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions: