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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

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Mar. 18 2013




Advice for Marketing in the IT Industry

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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Article

Mar. 13 2013




5 Ways to Find a True Influencer

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

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Mar. 12 2013




The Emergence of Influencer Marketplaces: Part I The Influencer 2

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

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Feb. 27 2013




How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

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Article

Jan. 28 2013




How You Can Leverage Big Social Data

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

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Jan. 23 2013




U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

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Jan. 03 2013




6 Influencer Marketing Trends for 2013

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

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Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

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