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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Apr. 03 2012




Tips to Get More Fans to Share Your Facebook Content 3

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

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Apr. 03 2012




The Marketing Potential of Facebook’s Timeline

Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.

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Mar. 28 2012




Need a Better Facebook Ad? Show a Cat 9

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

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Mar. 15 2012




SELF Launches “Workout in the Park” Social Game on Facebook 4

An online game as motivation to head out to the gym? Sure. Conde Nast

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Mar. 13 2012




Email Quality Varies Among GOP Presidential Candidates 3

Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

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Mar. 06 2012




Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

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Mar. 01 2012




Why Your Brand Should Get Active in Pinterest—and How 4

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

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Feb. 16 2012




Red Rose Stirs Sharing with Ecard Valentine Promotion

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012