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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Jul. 29 2012




Mobile Looms Large as Facebook Fights Branding Medium Label 1

There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

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Jul. 27 2012




The Active Network Trains Active Ambassadors 1

Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.

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Jul. 24 2012




Email, Social Help Garden Girl Skin Care Connect With Consumers 6

Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.

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Jul. 20 2012




How to Use Pinterest for Niche Marketing 3

Three simple steps to target niche demographics on Pinterest.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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Article

May. 25 2012




Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior 1

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

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May. 24 2012




White Castle UGC Contest, Mobile App Call Out to “Craver Nation” 2

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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Article

May. 03 2012




Social Media: Tips for Better Social Sharing and Engagement

Download the latest Social Media tip sheet from Chief Marketer

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Apr. 28 2012




Sauza Pulls a Leaf from the Old Spice Video Playbook

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

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