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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Apr. 12 2013




How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

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Article

Apr. 09 2013




Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions.

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Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Article

Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

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Mar. 18 2013




Advice for Marketing in the IT Industry

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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Article

Mar. 13 2013




5 Ways to Find a True Influencer

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

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