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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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twinkies595

Article

Jul. 11 2013




Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel 1

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

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social media

Article

Jun. 20 2013




4 Fresh Trends in B2B Social Media Campaigns

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

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Pinterest

Article

Jun. 20 2013




Pinterest Pins Long Outlive Posts on Twitter or Facebook

A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.

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Boston-Strong

Article

Jun. 17 2013




Social Data Shapes Red Sox 2013 Marketing Plan 1

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

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foursquare my history

Article

Jun. 13 2013




Foursquare My History Feature Recommends Places Based on History

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.

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Facebook-Logo

Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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Facebook hashtags

Article

Jun. 12 2013




Facebook Hashtags: What Marketers Need to Know

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

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american airlines social media campaign

Article

Jun. 12 2013




American Airlines Marketer on Ramping up Social Media

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

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branded content marketing

Article

Jun. 06 2013




3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

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