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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

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Article

Apr. 04 2013




Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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Crumpled question marks heap

Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

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Mar. 18 2013




Advice for Marketing in the IT Industry

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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Article

Mar. 13 2013




5 Ways to Find a True Influencer

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

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Mar. 12 2013




The Emergence of Influencer Marketplaces: Part I The Influencer 2

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

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Feb. 27 2013




How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

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Article

Jan. 28 2013




How You Can Leverage Big Social Data

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

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Jan. 23 2013




U by Kotex Research Leads to Online Community for Girls 2

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

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