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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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amazon-tweetnado

Article

Aug. 21 2013




Amazon Outage Causes Tweetnado

Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.

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facebook hashtag

Article

Aug. 20 2013




Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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influencer marketing

Article

Aug. 08 2013




8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies

This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.

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facebook news feed

Article

Aug. 08 2013




Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

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vine or instagram

Article

Aug. 07 2013




And, Action: Vine or Instagram? Five Points Brands Should Consider

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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viral video

Article

Jul. 31 2013




5 Tips for Creating Killer Viral Video

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.

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social-bubble-crop

Article

Jul. 30 2013




Create a B2B Social Media Plan 1

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

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