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DoubleTree, Google Build Custom YouTube Travel Channel

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t

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Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...

 

Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...

 

Article

May. 02 2013




Chico’s FAS Runs its Cause Program Locally

Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...

 

Article

May. 01 2013




Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...

 

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause. More...

 

Article

Apr. 26 2013




Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads. More...