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Posting a Video on YouTube? 4 Steps to SEO it.

David Ahn (Social Media Impact) We all know that video can be a key ingredient in the marketing mix, but did you know that search-engine optimizing the video is often forgotten. This article points

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Foursquare paid promotions

Article

Jun. 06 2013




Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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social media

Article

May. 30 2013




Small Businesses Find ROI in Social Media: Infographic

Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

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verified-facebook-pages

Article

May. 30 2013




Facebook Verified Pages Helps Brand Trustworthiness

Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

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Instagram595

Article

May. 30 2013




Instagram Heats Up for CMOs

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

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twitter-on-iphone

Article

May. 23 2013




Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

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tumblr

Article

May. 23 2013




Why Yahoo Bought Tumblr for $1.1 Billion

Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

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dunkin-website

Article

May. 16 2013




Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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Pinterest

Article

May. 16 2013




8 Ways to Expand Your Pinterest Presence

(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

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Augsburg_Tram_6

Article

Apr. 25 2013




Six Tips to Improve CTAs on Facebook Cover Photos

(Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to […]

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