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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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mobile conversion

Article

Sep. 12 2013




How to Improve Your Social Media Marketing With 3 Mobile Tools

It’s imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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dunkin1n-2-web-595

Article

Sep. 05 2013




Dunkin’ Donuts Apologizes for Blackface Ad 5

Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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hashtag

Article

Sep. 05 2013




Think Twice Before Using Hashtags in Facebook Posts

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

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facebook hashtag

Article

Sep. 05 2013




Brands on Facebook: Post Images of Women to Get Likes

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

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facebook hashtag

Article

Aug. 28 2013




Facebook Gives Brands More Freedom When Running Promotions

Facebook has changed its tune regarding how businesses can run promotions on its social network.

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calendar

Article

Aug. 21 2013




Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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