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NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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facebook hashtag

Article

Sep. 05 2013




Brands on Facebook: Post Images of Women to Get Likes

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

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facebook hashtag

Article

Aug. 28 2013




Facebook Gives Brands More Freedom When Running Promotions

Facebook has changed its tune regarding how businesses can run promotions on its social network.

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calendar

Article

Aug. 21 2013




Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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facebook news feed

Article

Aug. 08 2013




Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

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vine or instagram

Article

Aug. 07 2013




And, Action: Vine or Instagram? Five Points Brands Should Consider

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

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Facebook Video Ads

Article

Jul. 31 2013




Facebook Video Ads to Rival Costs of Super Bowl Ads

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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linkedin sponsored updates

Article

Jul. 25 2013




LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

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