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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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social media predictions

Article

Jan. 30 2014




A List of 22 Social Media Management Tools 1

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.

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social media management tools

Article

Jan. 30 2014




5 Things CMOs Should Think About Before Committing to Social Media Management Tools

There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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video-crop

Article

Jan. 14 2014




Creating B2B Engagement on LinkedIn With Video

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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exact-screens

Article

Jan. 10 2014




Startling Stats: Digital Investments to Rise in 2014

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

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social media predictions

Article

Jan. 06 2014




5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

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B2B social media

Article

Jan. 01 2014




Five 2014 Social Media Advertising Trends

Five trends to watch for on Twitter, Facebook, Google+ and other social media channels.

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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Twitter IPO

Article

Dec. 11 2013




Research and Tips to Flawless Tweeting: Study

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

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