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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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world-cup

Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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youtube videos

Article

May. 14 2014




3 Tips to Bring Life Back to those Old YouTube Videos

A lot of effort goes into producing YouTube videos for marketing. Don’t let that work go to waste. These 3 tips can breath new life into dated videos.

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search engine optimization

Article

May. 06 2014




Are you in? Vine’s New Search Functionality

The biggest opportunity for marketers with the new Vine update is the added search functionality.

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word of mouth marketing

Article

Apr. 29 2014




Is Your Social Marketing Successful? Prove it

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

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6

Article

Apr. 25 2014




Keeping Tabs on Social

All-in-one social management solutions allow marketers to listen to what social users want

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many small light bulbs equal big one

Article

Apr. 22 2014




Facebook Emphasizes Local in Taking Graph Search Mobile

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

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facebook hashtag

Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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LinkedIn logo

Article

Apr. 14 2014




CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases 1

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

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social media

Article

Apr. 10 2014




4 Tips to Cultivate an Active Social Media Community

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

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youtube videos

Article

Apr. 09 2014




Posting a Video on YouTube? 4 Steps to SEO it.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

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