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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Jun. 01 2011

As the Competition Heats Up, Group Buying Platforms Work on Loyalty

Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.



May. 04 2011

Email and Social Powers Daily Deal Sites

For many daily deal sites, email is the force driving sales and consumer interest.



May. 03 2011

Don’t Give Up Your Customer Relationships to Go Social 2

It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.



Apr. 26 2011

General Mills Tests Using Groupon to Drive Trials, Coupon Use 1

In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.



Apr. 26 2011

Social Coupons Add Mobility for Real-time Deals 14

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.



Apr. 18 2011

Deal Sites Driving Down E-Mail List Prices: Worldata 1

The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.



Feb. 04 2011

Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study 2

According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season



Jan. 20 2011

Facebook versus Google or Facebook Fueling Google? 3

I just attended Citi’s 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google



Jan. 05 2011

Virginia Inn Finds Success with Social Buying 4

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.