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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Feb. 01 2012




Eukanuba Facebook Fan Pets to Appear in 2013 Calendar 3

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.

Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.

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Jan. 31 2012




Super Bowl Ads Offer ROI Measurement Challenges 1

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment

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Dec. 19 2011




GetGlue Connects Entertainment Marketers With Fans 1

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

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Oct. 19 2011




Groupon’s IPO Raises Questions For Participating Merchants 2

Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …

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Oct. 14 2011




Connecting With Prospects and Customers on LinkedIn

How can you make the most of LinkedIn to build your business’s social profile

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Oct. 01 2011




Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

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Sep. 15 2011




Whole Foods/LivingSocial Deal May Make Money, But Misses The Mark

The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

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Aug. 17 2011




Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

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Aug. 04 2011




Broker Roundtable: Daily Deal Sites and Email List Prices 8

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?

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Aug. 03 2011




Monster.com Success Stories 8

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

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