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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Apr. 04 2013




Why You Should Know About Unpublished Page Posts on Facebook

A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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Feb. 27 2013




How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

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Nov. 15 2012




4 Ways Marketers Can Use Private Pinterest Pinboards 2

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Aug. 23 2012




Cost Plus Uses Pinterest Contest to Show Off New Collections 6

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

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Aug. 18 2012




Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A 3

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

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May. 30 2012




How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane 3

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

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May. 22 2012




Twitter Helps Sell an Undiscovered Wine Region 3

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

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