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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Facebook cursor

Article

Oct. 10 2013




Facebook Unveils Objective-Based Ad Buying and Reporting

Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”

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influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

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Twitter IPO

Article

Sep. 26 2013




What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

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carlin-stuff

Article

Sep. 24 2013




George Carlin, Social Media and Stuff

George Carlin had a routine about needing a place to put your stuff. For many people, that’s exactly what social media–Facebook in particular, has become.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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calendar

Article

Aug. 21 2013




Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

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amazon-tweetnado

Article

Aug. 21 2013




Amazon Outage Causes Tweetnado

Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.

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facebook hashtag

Article

Aug. 20 2013




Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

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