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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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calendar

Article

Aug. 21 2013




Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

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amazon-tweetnado

Article

Aug. 21 2013




Amazon Outage Causes Tweetnado

Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.

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facebook hashtag

Article

Aug. 20 2013




Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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facebook news feed

Article

Aug. 08 2013




Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

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vine or instagram

Article

Aug. 07 2013




And, Action: Vine or Instagram? Five Points Brands Should Consider

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

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Facebook Video Ads

Article

Jul. 31 2013




Facebook Video Ads to Rival Costs of Super Bowl Ads

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

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social-bubble-crop

Article

Jul. 30 2013




Create a B2B Social Media Plan 1

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

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