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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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Article

Apr. 14 2014




CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases 1

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

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Article

Apr. 10 2014




4 Tips to Cultivate an Active Social Media Community

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

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Article

Apr. 03 2014




3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

Get some chatter going on your LinkedIn branded page with these three tips.

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Facebook "Big Sister" Video

Article

Mar. 27 2014




Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They’re fun and lively and get the message across.

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Article

Mar. 26 2014




12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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social-spedometer

Article

Mar. 14 2014




Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

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Article

Mar. 10 2014




Amplifying the Value of Content With Social Distribution

Without distribution, even the best content is more likely than not to be lost in the clutter.

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