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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Oct. 21 2003

Reebok to Sponsor Latin Music Festivals

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get



Oct. 16 2003

Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,



Oct. 09 2003

KOOL Kicks Off 15-City Tour

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players



Oct. 02 2003

Live from PROMO Expo: Simon to Replay DTour in 2004

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part



Sep. 30 2003

McDonald’s Sponsors Tony Hawk Tour

McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom



Sep. 24 2003

Sony Sponsors PlayStation 2 Road to Voodoo Tour

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast



Sep. 16 2003

Thomas Kemper Soda Roadshow Hits California

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the



Sep. 03 2003

Scholastic Goes National with Dear America Tour

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to



Sep. 01 2003

Saying No

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your



Aug. 27 2003

Playboy Prepares for 50th Anniversary Tour

Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t