Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Social Marketing > NETWORKS

Networks

3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

David Ahn (Social Media Impact) Just because we’re all in the marketing world, doesn’t mean we don’t need a branded LinkedIn page. In fact, LinkedIn is now responsible for a staggering 64% of

Read and Discuss

Jun. 03 2003




Avon takes its Show on the Road

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

More...

 

May. 28 2003




Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

More...

 

Apr. 11 2003




R.J. Reynolds Drops Event Marketing Agency

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

More...

 

Mar. 01 2003




SCION OF THE TIMES

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

More...

 

Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

More...

 

Mar. 01 2003




CHASING THE ROI GRAIL

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

More...

 

Mar. 01 2003




Street Guerrillas

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

More...

 

Mar. 01 2003




NECESSARY ELEMENTS

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

More...

 

Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

More...

 

Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

More...