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3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

David Ahn (Social Media Impact) Just because we’re all in the marketing world, doesn’t mean we don’t need a branded LinkedIn page. In fact, LinkedIn is now responsible for a staggering 64% of

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Jul. 31 2003

SC Johnson Builds West Nile Buzz

SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,



Jul. 22 2003

VH1 Pops with Truck Tour

VH1 this week wraps up the VH1′s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles



Jul. 10 2003

Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events

Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,



Jul. 10 2003

Beefeater Sets Sail On Yacht Tour

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco



Jul. 10 2003

Nintendo’s Summer of Touring

Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion



Jul. 10 2003

Kellogg’s Special K Red Berries Takes to the Road

Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger



Jul. 01 2003

Nintendo Plays First Music Gig

Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence



Jun. 17 2003

Panasonic Mobilizes to Reach Young Bilingual Crowds

Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,



Jun. 12 2003

Bender/Helper Opens Entertainment Marketing Company

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general



Jun. 05 2003

Johnson & Johnson Launches Canadian Beach Patrol

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to