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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Feb. 05 2004




Best Western Teams Up With NASCAR

Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

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Jan. 20 2004




PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out

Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

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Jan. 20 2004




Faultless Starch Targets Rodeos 16

Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

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Dec. 18 2003




Coke Debuts Mall Lounges

Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

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Dec. 09 2003




A&E Network Launches Nationwide Campaign

A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

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Dec. 02 2003




The N Network Kicks-off Mall Tour

The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

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Nov. 13 2003




McDonald’s Ends Monopoly, Readies for World Children’s Day

McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

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Nov. 04 2003




Children Take Over Times Square Nov. 8th

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

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Nov. 04 2003




Lego Hosts Ornament-building in Mills Malls

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

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Oct. 30 2003




VW and W Hotels Partner to Promote Phaeton

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

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