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Applebee’s Forks Over its Instagram to Customers

Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s h

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Jul. 07 2004




Virtual Florida Hitting the Road

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …

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Jul. 01 2004




Promote the Vote

It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

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Jul. 01 2004




Playing Politics

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

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Jul. 01 2004




Lions and Tigers and Bears 1

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

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Jul. 01 2004




Covering Their Assets

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

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Jul. 01 2004




Kahlua and Catwoman Hawk the Purrfect White Russian

Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …

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Jun. 24 2004




Strug: Terror Threats Won’t Stop Gymnasts

NEW YORK—High-profile NBA players such as Detroit’s Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don’t expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. …

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Jun. 24 2004




Sony Sponsors Vans Warped Tour This Summer

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …

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Jun. 24 2004




Wimbledon Meets Grand Central Station

NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …

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Jun. 15 2004




Build-A-Bear At Bat for the Mets

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …

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