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3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

David Ahn (Social Media Impact) Just because we’re all in the marketing world, doesn’t mean we don’t need a branded LinkedIn page. In fact, LinkedIn is now responsible for a staggering 64% of

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Apr. 01 2004




Street Smarts

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

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Mar. 09 2004




Pro Sports & Entertainment Buys Core Tour

Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator

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Mar. 01 2004




Rock and Rollin’ Across America

TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this

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Feb. 17 2004




Volvo Launches S40 in $3 Million Push

Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

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Feb. 05 2004




Best Western Teams Up With NASCAR

Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

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Jan. 20 2004




PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out

Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

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Jan. 20 2004




Faultless Starch Targets Rodeos 16

Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

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Dec. 18 2003




Coke Debuts Mall Lounges

Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

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Dec. 09 2003




A&E Network Launches Nationwide Campaign

A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

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Dec. 02 2003




The N Network Kicks-off Mall Tour

The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

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