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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Jul. 08 2004




VH1 Goes Dancing in the Streets to Promote I Love the 90s

VH1 will be taking over the streets of Manhattan one day next week to promote the premiere of its I Love the 90s series, which gives viewers a nostalgic, tongue-in-cheek look back at the people, trends and events that defined the decade. Celebrity …

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Jul. 08 2004




Dunkin’ Donuts Turbo Ice Challenge in Maine

Four local celebrities will meet face to face this Sunday at the Dunkin’ Donuts Turbo Ice Challenge for Charity in Maine touting Dunkin’ Donuts’ new Turbo Ice beverage. The event takes place at the Maine Mall parking lot where local radio DJs and two …

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Jul. 08 2004




BBC America Presents Coupling Thursdays for Singles

In order to generate publicity for the fourth season of the sexy U.K. hit comedy series Coupling, BBC America had launched Coupling Thursdays, a group of events that wraps up today in cities across America. Singles in New York, Philadelphia, Chicago and …

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Jul. 07 2004




Virtual Florida Hitting the Road

Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found …

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Jul. 01 2004




Promote the Vote

It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

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Jul. 01 2004




Playing Politics

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

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Jul. 01 2004




Lions and Tigers and Bears 1

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

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Jul. 01 2004




Covering Their Assets

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

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Jul. 01 2004




Kahlua and Catwoman Hawk the Purrfect White Russian

Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …

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Jun. 24 2004




Strug: Terror Threats Won’t Stop Gymnasts

NEW YORK—High-profile NBA players such as Detroit’s Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don’t expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. …

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